We frequently get requests for help from Plenty of Fish (see our review on POF) and Match (our review on Match) members for advice on making their online dating profiles more appealing.Typically, the alarm bells start clanging as soon as we see their profile taglines: 90% of these taglines are either typical (overused and boring) or slightly needy.

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Too bad most of them are blowing a great opportunity to grab your attention, and make you want to dig deeper.

Let’s be realistic—most of us enter zip code and age parameters, and then narrow the criteria with a custom search for a word of interest, such as 'brewpub', 'warriordash', or 'camping' Then, as soon as humanely possible we get to the photos.

The end result would be a profile that read like a good article or book jacket instead of a dating ad, and when someone reached the end of it, they’d want to read more and contact the person.

As e-Cyrano’s founder, Evan Marc Katz, likes to say, “It’s simply our job to capture you, like a cameraman taking a photo.” So, why not revamp online dating profile? Then, figure out and write down what’s 2) Like with any writing, “show don’t tell,” and the more specific, the better. Evan is a big believer in “redefining the adjective.” Meaning, if you think you’re “funny” and state that you’re killing it in your stand-up comedy class, you write the funniest messages in birthday cards and you make everyone at work laugh, that’s OK.

“Looking for a partner in crime,” “Are you my other half? in neuroscience yet wouldn’t even get an associate’s degree in “Writing an Online Dating Profile 101.” Many of our clients were successful, personable people (from grad students to physicists) who would make great girlfriends and boyfriends—once they had a dating profile that made them sound unique, one that couldn’t be cut and pasted into someone else’s.

” and, my favorite, “I like candlelit dinners, sunsets and walks on the beach” (yes, people still say that! If you look at ten random profiles right now, I bet you’ll find the same thing—everyone’s “funny” and “laid-back” and “adventurous.” I used to have a standard, generic profile, too, with a list of adjectives and facts: fun, outgoing, great speller (looking back, not sure how that applied), and insert-a-bunch-of-other-adjectives here. First, I would spend 30-60 minutes talking to the client.

It should be smiling, looking at the camera, and a clear shot of your face.

Check out Jill's before and after photos above; she is the beauty you see in Photo #2, and was inundated with responses after her Smart Dating photo shoot.

But when I started writing people’s online dating profiles for e-Cyrano.com, all that changed. By the end of our phone call, I’d pare down what they’d said into an enticing short story while marketing their date-ability in the process.

I’d make sure that every sentence focused on what the reader—your future boyfriend or girlfriend—could expect when dating you.

Your online photos and profile are your personal advertisement in cyberspace; they need to be amazing.