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As of November 2014, 332 million people had Linked In profiles.

High says previous research on online dating has focused on how people present themselves in their profiles.

More important, however, participants preferred people whose online persona could be clearly traced to a real person.“Instead of just saying, ‘I write a blog,’ name the blog and encourage people to check it out,” High says. High and Wotipka presented their preliminary findings in November 2014 at the annual meeting of the National Communication Association.

They plan to submit a paper to a peer-reviewed journal in the spring of 2015.

Personal profiles are not just for romantic pursuit.

People create profiles for networking, advancement, and business opportunities, through sites such as the business-oriented social networking service Linked In.

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