Its founder is Brandon Wade, an MIT graduate responsible for other successful online dating websites such as Miss Travel a website for wealthy travelers who want to pay for airfare and hotel of a "guest" , Seeking Arrangement.

His new website diverges somewhat from the trend of his previous ventures, but clearly still pushes the boundaries of what society considers "conventional" relationships.

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On the website, Wade explains that these categories could include configurations like "one new partner joining an established couple, or two couples spending intimate time together.

More importantly, they may just be open-minded people meeting and dating others with their same attitudes.

The start-up, which promises to “eliminate the monotony of monogamy”, claims it has tapped into the "growing trend towards polyamory", the forming of intimate relationships with more than one person.

He believes that polyamory could be the “hottest new niche” in a crowded online dating market.

This shift in romantic expectations is an encouraging indication that alternative relationships may just become the […] Quiz: Should You Be in an Open Relationship?

First comes love, then comes marriage then comes…polyamory?

Our parents, siblings and partners always try to teach us how to live.

Open minded people are able to ignore other people’s expectations and follow their own interests instead.

Have you ever wondered if an open relationship is for you?