This feature can cause some serious embarrassment if you aren’t careful (see the section “Checking how your tagline gets displayed” for the scoop). For example, say that you started your essay like 50 percent of all postings: “I’m youthful, spirited, happy, healthy . The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. But what if you’re not a skydiver and not even interested in being one? A funny line can be a great icebreaker, and you don’t have to be particularly funny to write funny.

Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.

The obvious first step is to think about the kind of match you want.

By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.

Some sites, such as Match.com, let you choose a long screen name and a long tagline.

So you’ve signed up for a dating site like Plenty Of Fish, thought long and hard about your profile, and selected just the right pictures to demonstrate what a great catch you are.

But there’s one area that’s still stressing you out: More specifically, coming up with one of your own. If you’re just hanging out on OKCupid or Christian Mingle, then you’re one of the lucky dudes who don’t need to stress over their headline.The Dating Gurus are at your service to explain just why a dating profile headline (also known as a tagline) is more important than you would first suspect.There are zillions of daters out there in dating-land vying for your attention, hoping that you will recognize that they, uniquely,can fill that magical place in your heart.We frequently get requests for help from Plenty of Fish (see our review on POF) and Match (our review on Match) members for advice on making their online dating profiles more appealing.Typically, the alarm bells start clanging as soon as we see their profile taglines: 90% of these taglines are either typical (overused and boring) or slightly needy.The dating profile headline is a one-time lightning-quick opportunity to show a little flair, and highlight something about your personality or a special interest.