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"Societal attitudes have definitely changed," says Susan Winter, 52, co-author of "Older Women, Younger Men: New Options for Love and Romance" -- and she would know. "But (that kind of discrimination) would not be allowable now." Hollywood in particular has defied the ageism stereotype, with celebrities like Madonna and Demi Moore marrying significantly younger men (a 10- and 15-year age gap, respectively, with director Guy Ritchie and actor Ashton Kutcher), and the public has come to accept it.

Moreover, says Winter, women have experienced a significant financial and status shift over the past half-century.

This is a pointless strategy because they both offer something totally different.

Older women don’t go for younger men because of their stability, their life experience or their achievements.

This contradicts the stereotype that all men are focused on finding a youthful partner, as these singles indicate a preference for a partner three to six years older than themselves.

Similar to their younger male counterparts, younger women have reflected this interest in older men.

Sam Owen, Elites Singles Partner psychologist, believes "young men nowadays probably also recognize that older women are adept at diligently juggling so many responsibilities (career, children, housekeeping, fitness, finances, socializing), which makes them intriguing and attractive and a more secure option."The dating website analyzed the upper and lower age search limits for more than 450,000 of its members to reveal the age of a man and a woman’s perfect partner.

The survey found men aged 20 to 29 prefer older women to younger ones, and women preferred a younger man as they age, according to Your Tango.

Lisa Copeland is a fabulous woman, with a passion for helping women to find quality men.

If you have you have ever noticed that older men are unlikely to make eye contact with your or have felt completely ignored at a dance or party, Lisa thinks she knows why.

Many women, including myself, spent most of their lives competing with men – at work, in social situations and even at home.