Men's dating consultants, also known as dating coaches, help men learn how to meet and talk to others in a social context.They might provide clients with everything from intensive boot camp-style, in-person training to simple email advice.One such horrible boy, whom the Mc Kinsey team found particularly disturbing, left Ms.

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"The consulting industry requires many late nights—-often in cities where you know no one—-and for the socially inept, work is a place where you can get to know people very well and they can get to know you," says one avowed office dater.

Young people starting out in high-pressure industries like investment banking, the Internet, or medicine often find it can help to have a partner who can truly empathize with their demanding and often stressful careers.

The Project Challenge The client, Blythe Roberson, contracted Mc Kinsey & Company to develop a strategy to improve her dating life.

According to the client, ideal improvement would consist of "getting to kiss good hot boys who are artistic and nice or, at the very minimum, not sexist or, like, actually crazy."It may be useful to lay out a few key terms frequently used by the client, which will likely come up in this report.

Men's dating consultants may also charge impressive hourly rates, with well-regarded coaches earning sizable monthly as well as annual salaries.

Men's dating consultants operate what are called "wingman businesses," and they're largely entrepreneurs.

When the client asked the boy where, exactly, he had ended up, the boy responded, "Have any of us really ended up anywhere?

" The team determined that helping the client avoid this kind of boy would be a key objective of the project. Roberson is heavily influenced both by feminist theory and the movies of Nora Ephron, and simultaneously believes that no one should be in a relationship until she is thirty, and that she should seriously have a boyfriend already.

Finding the term "hooking up" distasteful, the client refers to the act instead as "kissing," "smooching," or "boning." Men are referred to as "boys," and a casual hookup partner is called a "jump-off." Men determined to promise a low return on investment are called "dickdarts" or "trash boys." Though not a specialized term, it should be noted that the client frequently uses the word "patriarchy" when describing why she doesn't have a boyfriend.

The Client's Objectives The client’s primary objective is to increase net kissing by forty per cent by the end of 2015.

Consultant Amanda Sanders puts it bluntly: “The reality is, they choose your picture over someone else’s because it captures their eye.