22) that he believes branches tore off most of Treadaway's clothes as he fell, and rescuers cut off the remaining rags.New Albany Fire Chief Steve Coker tells WTVA-TV crews had to cut some trees out of the way Tuesday and then rig some rescue ropes to keep Treadaway safe while he was freed from the cable and brought down. Edwards said Treadaway may have lost his clothing as he was falling, but it’s unclear why he had the cable.

Edwards says he doesn't know why Treadaway carried the cable.

The sheriff told The Associated Press on Wednesday (Feb.

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Treadaway’s girlfriend knocked on doors until she found a resident named Jerry Feathers who agreed to help.

“I was thinking my brother was in trouble so I go out there to help,” Feathers told WTVA.The brand name means Basic Aesthetic for Sustainable Easywear, Base Range, which provides an easy summary of what the label is about: wardrobe essentials that are made to last and which have an easy, modern style.Organic fabrics are crafted into easy-to-wear designs that an appealingly minimal and luxe feel.“After about three minutes in the woods I saw this man hanging upside down in the tree butt naked.” Firefighters and paramedics rushed to the scene, where they cut away tree branches and used a ladder and rope to safely bring him to the ground.According to Union County Sheriff Jimmy Edwards, Treadaway explained to a deputy that he was searching for a dog and decided to scale the tree, when he slipped and fell.Basic Aesthetic for Sustainable Easywear (Base)range creates clean-lined, easy, and accessible garments that exist somewhere between modern culture and the natural world.