If there’s one thing Consumer Reports is known for, it’s being thorough. As the story notes, a sweater can’t reject you or lie about its age or show up to dinner wearing a blaze-orange hunting vest.If there’s one thing it’s not known for, it’s romance. That’s right, the nonprofit organization known for “providing unbiased product ratings and reviews since 1936” has decided to get into the love game. In other words, being a dating app is hard because dating is hard. Other numbers cited in the story are more encouraging: After all, if Consumer Reports is willing to try its luck in love, why not you?One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.

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After admitting that this is “new and fairly unusual territory for us” in a recent article titled “Match Me If You Can: Comparing and rating dating apps and sites for boomers,” the ratings giant went about the meticulous work of dispassionately reporting the results of a survey of about 115,000 subscribers in meticulous detail. And a handy guide to dating lingo such as “Netflix and chill” (in case you didn’t know, it’s slang for coming over to have sex) and “Tinderella” (a “twist on Cinderella; popular with male Tinder users to describe the perfect match”) for newbies. Heidi Raschke is the living and arts editor of Next Avenue.

Your tech-support provider might not be able to fix your shattered smartphone, but at least she won’t shatter your heart.

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You might be an authentically kind person, but the term nice has dark connotations in the world of online dating.Free, quality experiences can be had within minutes of signing up.Join chatrooms, create your profile, and see who's out there.Your online dating profile is a lot like a resume, but with selfies.It’s important to represent yourself in the best possible light.We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.